Relevance

To tap the tremendous potential of the land to address societal challenges, and build on its successes in increasing the pace, quality and permanence of land conservation in America, the Land Trust Alliance has set four strategic conservation goals for 2018-2022, one of which is to elevate land conservation as a priority nationwide with individuals, communities, the private sector and government at all levels.

With public apathy and disengagement posing one of the greatest long-term threats to the land trust community, it is essential that we make our issue more urgent and relevant to more audiences.

The Alliance and our partners will be successful if we can:

• Raise the profile and perceived value of land conservation relative to other priorities.
• Raise the profile of land trusts such that they are perceived as essential community institutions.
• Mobilize significant new public, philanthropic and corporate funding for land conservation across the country.
• Engage new partners and allies from across many sectors in a common cause.

To learn more about these conservation goals and our strategic approach to accomplish them, please read our strategic plan.