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Policy Toolkit

New Sample Op-Eds from Late 2013

Use our recent op-eds as samples for your own outreach:

Grassroots Toolkit: Spread the News of the Enhanced Easement Incentive

This toolkit is designed to help spread the news of the enhanced easement incentive and to thank legislators who support making it permanent. With the incentive expired, the promotional materials may not be helpful at the moment, but materials for thanking your legislators are more important than ever.

Farmer Rancher Ad ImageThe Alliance has created this Grassroots Outreach Toolkit to assist land trusts with educating potential easement donors, elected officials and the media about this powerful incentive.  By acting fast, farmers, ranchers and other landowners an receive full credit for conserving their land and will demonstrate the value of this incentive to policy makers.  The toolkit provides the information needed to reach out to key audiences in a timely, cost-effective way.


Media Outreach | Inform Landowners | Host an EventThank Congress

Alert your 2012 easement donors that the law has changed!

Publicize the Incentive via the Media and Your Newsletter


Tax Incentive BrochureShare the News with Potential Easement Donors


Host an Event to Inform Potential Easement Donors & Elected Officials


Thank Your Members of Congress for Renewing the Incentive

Please feel free to adjust any of these pieces to your particular communications needs.  Should you require further assistance or to suggest we add another resource, please don’t hesitate to e-mail Policy@lta.org.  For complete coverage and technical details regarding the enhanced incentive and it's renewal, visit www.lta.org/easementincentive.

Thank you for helping to spread the word on this great opportunity to support conservation!

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Advocates Alerts

July 10: House Vote on Conservation Tax Incentive Coming Soon

The House of Representatives will vote on the Conservation Easement Incentive Act, perhaps as early as next week. Whether you use this incentive or not, this is an unprecedented opportunity for the entire House of Representatives to vote specifically on whether or not to help land trusts. Every vote will count, and we urge you to call your congressional office and ask your representative to support H.R. 2807 when it comes to the floor – and to get as many others as possible in your land trust and its local partners to do the same.
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March 3, 2014 | Cortez Journal | CO

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February 13, 2014 | The Detroit News | MI

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