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Advocacy Ambassadors

Become an Advocacy Ambassador and Speak for the Land

Communicating with our elected officials is the bedrock of our nation’s democracy. The job of our political leaders is to do the will of the people, and they can only do that when they hear from us. The goal of the Advocacy Ambassador Program is to increase the number of land trust staff, board members, supporters and landowners who have relationships with their political representatives so that they can deliver the message of the importance of conservation to more political leaders.

As an ambassador, you will be fully trained and coached to cultivate relationships with your federal officials that will help advance polices that benefit both your conservation work and also the land trust community. Whether you have lots of experience or are trying this for the first time, the Alliance will support you with everything you need to succeed. We know you are busy, and we can help you do this critical work efficiently and effectively. Take the pledge and we’ll show you how.

Sign the Advocacy Ambassador Pledge Form

Complete the online form »

Download the PDF to print and mail »

Questions? Contact Bart James, Conservation Campaign Director, via email or call (202) 800-2239.


Free Webinar: Becoming an Advocacy Ambassador

Date: July 17, 2014
Time: 2:00 - 3:00 pm ET
Instructors: Barton James


Learn about the exciting new Ambassadors initiative and hear tips from experienced advocates on how to start cultivating strong relationships with your lawmakers and their staff.

Already Taken the Pledge? Great!

Look for big changes to this webpage in the coming weeks as we roll-out a new experience for Ambassador pledges. In the meantime, we hope you'll consider hosting a site visit for your legislators over the August recess. Your regional lead would be glad to discuss strategy for whatever you have in the works:

A Preview: What It Takes to Be an Advocacy Ambassador

An Ambassador is an individual affiliated with a Land Trust Alliance member land trust who has a strong desire to engage with public officials. Those with little prior exposure to advocacy and those with prior political experience are encouraged to sign up to become ambassadors.
The ability of the Alliance to affect legislation in Washington or locally depends upon a well-oiled relationship strategy at the local level. While we have lobbyists and consultants in Washington to educate legislators and keep a watchful eye on what is going on, it is not a substitute for advocacy engagement in the legislator’s home district or state.

Advocacy Ambassador Program Elements

An individual at an Alliance member land trust is asked to make a pledge to follow through on the commitments listed below. This person serves as the liaison with the Alliance policy staff for the organization.


For each of the following federal officials, in each congressional term, I pledge to arrange:

  • 1 Face-to-face meeting with the Senator/Rep.; OR 2 meetings with staff;
  • 1 Site visit to a conserved property or land trust event; AND
  • 1 Follow-up communication via the press, your newsletter, or social media.

OR Follow an alternative path to success.


I agree to participate in advocacy training opportunities as appropriate for my skill level.


I agree to contact my members of Congress with messages provided when requested by the Alliance (no more than three times per year).


I agree to provide timely reports (and pictures) of my advocacy work.

The Alliance will award individuals for completing their responsibilities for each two-year Congressional term and will recognize you in eNews, Saving Land, on our website and at Rally: The National Land Conservation Conference.

Thank you for speaking for the land!

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Advocates Alerts

June 12: In Historic First, Conservation Tax Incentive Approved by Committee

We are one step closer to making the incentive permanent, but we now need to convince House leadership that this is a priority for their members and should be brought to the floor for a vote ASAP. Please consider signing your land trust onto this letter by Independent Sector asking all members of the House to vote for the conservation tax incentive and two other charitable provisions.
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