Articles

Do eyes glaze over during the treasurer’s report at your board meeting? Perhaps it’s time to revisit how clearly your financial reports are conveying your land trust’s fiscal status. The past treasurer of the ParkLands Foundation shares his experience and offers some tips.

Year-end giving can be a potential gold mine for your land trust if you can dedicate some time to organize a focused six-week, multi-channel campaign. These tips can help you upgrade an existing effort or create a new one.

From hand-delivering boxes of local fruit to personalizing notes on thank you letters, there are many ways for land trusts to recognize their supporters at year’s end. Of course, thanking them is critical, but how you thank them can help your land trust stand out in the crowd.

The tenor of our economic condition has given us all “Chicken Little” moments: “The sky is falling, the sky is falling!” Before we give in to panic, let’s consider an effective strategy for these times.

Conventional wisdom has it that social media is a good way for nonprofits to build people’s engagement with their cause — but it’s not a good way to raise money. Beth Kanter, co-author of The Networked Nonprofit, says that’s starting to change.

Twenty years ago, when I was wondering how the Vermont Land Trust would meet its next payroll, I started focusing on land gifts.