Development Marketing Manager, Land Trust Alliance

The Land Trust Alliance is the voice of the land trust community. As the national leader in policy, standards and education, we work passionately to support land trusts across America so they can save more land and better serve their communities.

Our natural places and working lands are a lifeline to clean air, water, food and good health. These lands also bring us together, inspire us and provide opportunities to recreate and recharge. The land trust community is a crucial component in this equation. With important places under continual threat, land trusts need access to the best tools, information and policy advocates. Armed with a diverse network and valuable resources, the Alliance is the land trust community’s source for the knowledge and capabilities they need to reach their goals. From tax and funding policies on Capitol Hill to innovative ideas, partnerships and initiatives, we ensure our land trust members can always be heard and achieve more.

The Alliance is seeking to elevate land conservation as a priority nationwide. We envision a reenergized, more relevant conservation movement in which land trusts join with partners that have not traditionally identified as conservation organizations, including from the for-profit sector, around our shared interest of protecting special places.

Summary Description

The top priority of the Development Marketing Manager, who reports to the Chief Marketing and Communications Officer, is to provide marketing support to the Alliance’s Development department. Specifically, this individual will represent the Communications team in collaborating with Development staff to develop and implement content and marketing strategies for Alliance fundraising priorities. This will include assembling a supporting toolbox of messages and content, case studies, images, impact metrics, templates and materials for each. The Development Marketing Manager will work with other Communications staff to deploy these assets in developing specific fundraising marketing deliverables for donor audiences. These will include, for example, web copy, impact reports, pitch decks, magazine ads, appeal and social media campaigns, brochures and other materials as needed.

The Development Marketing Manager will consider the Alliance’s external communications through a philanthropy lens, identifying opportunities to generate revenue for the Alliance and steward donors. The manager will also identify opportunities to adjust Alliance messages and content to appeal to individuals and organizations who are not already a part of or attuned to the land conservation community.

The Development Marketing Manager will also focus time and attention on helping to grow two areas for the Alliance: support from the general public and corporate partnerships. Specific responsibilities include helping to develop and facilitate Gaining Ground, a public engagement campaign that will be executed in conjunction with land trusts nationwide with the goal to activate more people in land conservation. Finally, the manager will help to expand  corporate sponsor and cause marketing partner opportunities and then work with Communications colleagues to ensure the Alliance delivers on these promotional commitments.

Specific Responsibilities:

• In support of the Alliance’s overarching fundraising objectives, help to develop and then implement content and marketing strategies for priority donor audiences.
• Work with the Chief Marketing and Communications Officer to continue to develop and launch the Gaining Ground.
• Represent Development’s interests in Alliance communications to ensure philanthropy content is included and messaging is accessible and compelling to donor audiences.
• Ensure that all Development content and products are brand compliant and reflect Alliance priorities and messages.
• Create toolkits and materials for Alliance fundraising priorities, including templates, content, testimonials, photo collections, case studies, metrics, infographics, magazine ads and more.
• Help to develop fundraising campaigns, corporate sponsorship opportunities and cause marketing partnerships that deliver on priority fundraising marketing strategies.
• Lead the strategy and execution of e-appeal and fundraising social media campaigns.
• Work with Communications colleagues to ensure marketing and promotional benefits for corporate, individual, foundation and organizational donors are met across the Alliance’s communications channels.
• Work with the Communications team to identify opportunities to update Alliance messages and content to appeal to individuals and organizations who are not already a part of or attuned to the land conservation community.
• Support Development staff in customizing presentations for specific donor or corporate prospects.
• With Development staff, evaluate program and campaign results and metrics to set and adjust strategies, and package impact data and stories to steward donors.
• Monitor the activities of peer organizations, and identify and apply fundraising industry trends and opportunities for growth, ensuring the Alliance is following the latest in best practices.

Qualifications: 

• Bachelor’s degree in Marketing, Communications, English, Journalism or related field and seven+ years’ work experience or equivalent.
• Confidence in setting priorities based on overarching communication and business goals and strategies and comfort balancing competing requests from all levels of the organization.
• Strong knowledge of marketing best practices.
• Familiarity with nonprofit fundraising required; familiarity with corporate cause marketing partnerships preferred.
• Strong analytical skills to interpret data from campaign results, including revenue, donor interactions, etc.
• Experience writing marketing copy for press releases, brochures, print or digital ads.
• Experience writing and managing creative briefs for campaigns is a plus.
• Experience writing for donor audiences is a plus.
• Commitment to land conservation.
• Attention to detail and highly organized. Strong project management skills and time management abilities are essential.
• Ability to multitask.
• Demonstrated initiative, ability to work independently and with others and with minimal daily supervision.
• Friendly, service-oriented and professional with a courteous phone manner.
• Ability to travel up to 15% of the time on an annual basis. 
• Proficient with Microsoft Office Suite or related software.

Compensation

Competitive salary and benefits provided.

Contact

Send resume and cover letter, via email to careers@lta.org. If email is not an option, applications will be accepted by mail to Human Resources Director, Land Trust Alliance, 1250 H Street, NW, Suite 600, Washington, DC 20005.

The Land Trust Alliance’s mission is to save the places people need and love by strengthening land conservation across America.  The Land Trust Alliance is an equal opportunity employer and does not discriminate on the basis of race, creed, color, national origin, sex, sexual orientation, age, disability or marital status.