Accreditation's return on investment is real

Walking in to a perfectly polished, on-message, visually stunning deliverable on the first day of a new job is pretty much the dream for anyone who works in communications. So when I was asked, "Do you think you could promote our new return on investment video," the answer was simple.

Yes, I can.

Working for land trusts in the past, I was familiar with the work of the Land Trust Accreditation Commission. Accreditation is a necessary process. It's rigorous, too. It's not always easy. But here's the thing: It is worth it. Accreditation is proven to strengthen organizations. It takes those theoretical best practices and brings them to life in daily tasks. It promotes a level of excellence and trust that supports the entire land trust community. Accreditation is — at its core — an investment in the future of land conservation. And the return on that investment is real.

Along with my smart, supportive colleagues in the Commission's offices, I'm here to help land trusts achieve that return on investment.

Did you know that when you have questions and need some guidance, you can pick up your phone and call us? Did you know that on our website there is a helpdesk chat option that links you directly to us? Did you know that the Land Trust Alliance's Learning Center features tutorials, webinars and resources focused on aiding you through the accreditation process? It's all true!

Here is what you also need to know: Land trusts are not just succeeding, they are thriving. They are strengthening the land trust community through the accreditation process. This beautiful video is just a small piece of the story, but it will leave you feeling inspired and energized.

If you haven't already done so, now is the time to invest in accreditation. Because that investment will net you a host of real and meaningful returns.

Lisa McCarthy is communications liaison for the Land Trust Accreditation Commission.