Words are powerful. They conjure images, good and bad, that stick with people. With so much riding on the word choice, how do land trusts craft messages to resonate with the audiences they want to reach? Luckily the conservation community can turn to market research for insights. In this webinar, communications expert Lori Weigel will lay out strategies for communicating effectively to build support for land conservation in this new era and political landscape. Drawing upon insights from dozens of interviews with voters around the nation, Lori provides practical tips you can use to make your messages more powerful.
Webinar participants will:
- Receive a set of broad, easy to follow communication “rules”
- Recognize communication pitfalls that can unintentionally separate you from potential donors, community members or state and local decision-makers
- Learn how best to position conservation projects and policy initiatives and frame them in ways that resonate