Reaching out to new and different members of your community is the smart thing to do. The Chronicle of Philanthropy’s Giving USA reports that only three percent of philanthropy dollars goes to the environment/animals sector of which we can guess land conservation is a tiny sliver. Just as biodiversity helps sustain an ecosystem, a diversity of funders will sustain your organization better than a monoculture of donors with the same demographic profile.
Join expert fundraiser Darryl K. Lester as he explores practical ways to expand your donor base by:
- Identifying new communities that can support your mission
- Recognizing common motivators for giving
- Planning sincere and meaningful outreach efforts to new communities
- Crafting appeals that connect with different communities