You’ll Love It, They’ll Love It: Tips for Building a Successful Monthly Online Giving Program
Date: May 14, 2013
Time: 2:00 pm - 3:30 pm ET
Instructor: Judy Anderson
Level: Beginner / Intermediate
Cost: $55 before 5/13, then cost will increase to $65
Monthly online giving is one of the best ways there is to grow your donor base, increase your donor retention and enhance your major donor program. But just being able to donate online does not mean you have good program—or a program at all. Technology is the tool, but your land trust’s program is what will make it a success.
We’ll discuss key tips and strategies to build a strong monthly online donor program including how to interface with your website, strategies for increasing the number of monthly donors, what sort of communication and engagement you need, how to elevate monthly giving so that it’s a priority, and examples of how to cross-market monthly giving. Land trusts of all sizes can create a successful program.