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Creating a Communications Strategy to Raise Friends and Money

Date: March 19, 2015
Time: 2:00-3:30 p.m. Eastern
Instructors: Marc Smiley, Rich Bruer
Cost: $55 before 3/18, then cost increases to $65
Level: Beginner / Intermediate

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Fundraising and marketing are deeply related practices, if not flip sides of the same coin. But the reality is many land trusts keep the practices separate or barely scratch the surface of integrating the two into a robust resource development program. That prevents fundraisers from using some the best and most proven marketing strategies and techniques to build their programs. And it keeps marketers from developing messages, stories, and tools that connect donors to the organization.

This seminar will help key leaders break down the silos of fundraising and marketing and learn how to integrate the practices for greater impact: more donor prospects, greater donor loyalty, and increased awareness and relevance in your community.

In this seminar, participants will:

  • Understand the essential connections between fundraising and marketing and how to create a winning communication strategy
  • Learn what fundraisers need to know about marketing and what marketers need to know about fundraising
  • Become familiar with an integrated approach to resource development
  • Learn how to ensure integration in their organizations
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