Ways to Learn

Articles

Steps for a Successful Capital Campaign

Source: 
Saving Land magazine, Spring 2012
Author: 
Story Clark

Is your land trust considering a capital campaign? Then it’s time to read Story Clark’s advice on capital campaigns from A Field Guide to Conservation Finance.

Articles

6 Steps for a Successful Year-end Giving Campaign

Source: 
Saving Land magazine, Fall 2013
Author: 
Kirsten Ferguson

Year-end giving can be a potential gold mine for your land trust if you can dedicate some time to organize a focused six-week, multi-channel campaign. These tips can help you upgrade an existing effort or create a new one.

Articles

Giving Thanks: Tips for Acknowledging Supporters at Year’s End

Source: 
Saving Land magazine, Winter 2013
Author: 
Kirsten Ferguson

From hand-delivering boxes of local fruit to personalizing notes on thank you letters, there are many ways for land trusts to recognize their supporters at year’s end. Of course, thanking them is critical, but how you thank them can help your land trust stand out in the crowd.

Articles

Where There's a Will There's a Way: Start a bequest society!

Source: 
Saving Land magazine, Summer 2009
Author: 
Claudia Swain

The tenor of our economic condition has given us all “Chicken Little” moments: “The sky is falling, the sky is falling!” Before we give in to panic, let’s consider an effective strategy for these times.

Articles

Social Media: Not Just for Engagement Anymore?

Source: 
Saving Land magazine, Summer 2013
Author: 
Rose Jenkins

Conventional wisdom has it that social media is a good way for nonprofits to build people’s engagement with their cause — but it’s not a good way to raise money. Beth Kanter, co-author of The Networked Nonprofit, says that’s starting to change.

Articles

Remainder Interests: Are You Overlooking an Opportunity to Conserve Land and Build Your Endowment?

Source: 
Saving Land magazine, Spring 2011
Author: 
Darby Bradley

Twenty years ago, when I was wondering how the Vermont Land Trust would meet its next payroll, I started focusing on land gifts.