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Policy Toolkit

New Sample Op-Eds from Late 2013

Use our recent op-eds as samples for your own outreach:

Grassroots Toolkit: Spread the News of the Enhanced Easement Incentive

This toolkit is designed to help spread the news of the enhanced easement incentive and to thank legislators who support making it permanent. With the incentive expired, the promotional materials may not be helpful at the moment, but materials for thanking your legislators are potentially useful if you update them for the context.

Farmer Rancher Ad ImageThe Alliance has created this Grassroots Outreach Toolkit to assist land trusts with educating potential easement donors, elected officials and the media about this powerful incentive.  By acting fast, farmers, ranchers and other landowners an receive full credit for conserving their land and will demonstrate the value of this incentive to policy makers.  The toolkit provides the information needed to reach out to key audiences in a timely, cost-effective way.


Media Outreach | Inform Landowners | Host an EventThank Congress

Alert your 2012 easement donors that the law has changed!

Publicize the Incentive via the Media and Your Newsletter


Tax Incentive BrochureShare the News with Potential Easement Donors


Host an Event to Inform Potential Easement Donors & Elected Officials


Thank Your Members of Congress for Renewing the Incentive

Please feel free to adjust any of these pieces to your particular communications needs.  Should you require further assistance or to suggest we add another resource, please don’t hesitate to e-mail Policy@lta.org.  For complete coverage and technical details regarding the enhanced incentive and it's renewal, visit www.lta.org/easementincentive.

Thank you for helping to spread the word on this great opportunity to support conservation!

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Advocates Alerts

July 17: The House just voted 277-130 to pass the charities package! 56 Democrats joined their Republican colleagues to support charitable giving incentives, including the enhanced easement incentive - the second-highest number of defections after the research and development tax credit. Several others spoke on the floor in support of the conservation easement incentive, and other favorable charitable incentives. Thank you to organizations like Ducks Unlimited, CSF and others that reached out to Congressional offices over the last few days or alerted their membership of this important vote. Now, we pivot to the Senate.
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Congress wrestles with tax breaks for open space

July 29, 2014 | Poughkeepsie Journal | NY

House passes Gerlach conservation tax break bill, now up to Senate

July 18, 2014 | The Mercury News | Pottstown, PA

The Time is Now for Congress to Act on Conservation

July 15, 2014 | Politico | Washington, D.C.

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