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2014 Land Trust Advocacy Day

Planning is well underway for the third-annual Land Trust Advocacy Day on April 1-2, 2014. Our goals are to provide land trust leaders with hands-on advocacy training and to facilitate their relationships with key legislators in order to help build the political influence of the land trust community.

Senator Max Baucus (D-MT) Accepts an Award at the 2012 Land Trust Lobby DayAdvocacy Day events include an afternoon of training and issue briefings, team dinners, a Conservation Tax Incentive Breakfast Briefing, lobby visits with your Congressional Reception to celebrate the new farm bill and introduce land trusts to Congress.

Participant Packet Materials

Leave Behind Packet Contents (we'll have copies)

  • Team leader will also get sufficient copies of:
    • State Map with Co-sponsors and Land Trust Locations
    • Bio sheets by state

Other Advocacy Day Tips and Tools

Social Media Resources for Pre-Advocacy Day

Sample Twitter Posts for before Advocacy Day:

Hashtag: #allianceadvocacy

  • Plan to thank @RepHandle for co-sponsoring HR 2807 to make the enhanced tax incentive permanent #allianceadvocacy
  • Plan to thank @SenHandle for co-sponsoring S 526 to make the enhanced tax incentive permanent #allianceadvocacy
  • Can’t wait to thank @RepHandle in person for voting for the #FarmBill and over $1 Billion in easement funding #allianceadvocacy
  • Looking forward to sharing what conservation means to my community with @RepHandle #allianceadvocacy.
  • Meeting with @RepHandle to share some beauty from back home #allianceadvocacy. (Attach photo of preserve.)
  • Setting up meetings in DC to talk conservation with STATENAME Representatives #allianceadvocacy
  • Heading to DC to talk conservation with @RepHandle #allianceadvocacy
  • Can’t wait to join land trust peers to advocate for conservation on Capitol Hill #allianceadvocacy
  • Conservation makes our communities better #allianceadvocacy
  • Heading to DC to talk conservation with @RepHandle , @Rep2Handle , @SenHandle  & @Sen2Handle

Sample Facebook Posts before Advocacy Day:

To post on a senator or representative’s Facebook wall:

  • Looking forward to meeting with REPNAME and staff to share how conservation keeps STATENAME beautiful and vibrant.  POST PHOTOS OF CONSERVED PLACES
  • Looking forward to meeting with REPNAME and staff to share our success in conserving PRESERVE NAME AND WHY IT MATTERS.  PHOTO

To post on your Facebook page:

  • I’m heading to DC to join land trust leaders from across the country in letting our representatives in DC know all that land conservation does to improve our communities.  INCLUDE PHOTO OF PEOPLE ENJOYING NATURE OR OF A BEAUTIFUL PRESERVE.
  • I’m heading to DC to thank REPNAME in person for co-sponsoring HR 2807 to make the enhanced tax incentive permanent.
  • I’m heading to DC to thank SENNAME for co-sponsoring S 526 to make the enhanced tax incentive permanent.
  • I’m heading to DC to urge our representatives to support efforts to make the enhanced tax incentive permanent.
  • Can’t wait to thank RepName in person for voting for the Farm Bill and over $1 Billion in conservation easement funding.
  • I’m going to Washington to share our accomplishments on Capitol Hill.  PHOTOS OF CONSERVED PLACES

Sample Twitter Posts sent live during Advocacy Day:

  • @RepHandle agrees conservation is important for our state #allianceadvocacy
  • An army of land trust leaders is hitting Capitol Hill today to advocate for conservation #allianceadvocacy
  • “Inspiring quote from Advocacy Day speaker” @RepHandle #allianceadvocacy
  • @RepHandle: “ Important Concept from Advocacy Day speaker” #allianceadvocacy
  • Land Trust Leader Name: “ Important Concept from Advocacy Day speaker” #allianceadvocacy


Targeting & Recruitment

Advocacy day recruitment is highly targeted to congressional districts with the greatest potential to advance land trust policy priorities and to individuals who would benefit from hands-on advocacy training.

Advocacy Training Panel at Lobby Day 2012

To be an effective training opportunity, we aim to keep Advocacy Day relatively small, but if you are interested in in participating, please contact  Sean Robertson at 202-638-4725 and we can discuss how your organization might fit in. Of course, we also welcome land trusts to join us in DC any time of the year -- you'll miss out on formal training, but get even more personalized attention.

Logistical Details

Arrival: Please plan to arrive on Capitol Hill no later than 1:00pm on Tuesday, April 1st.

Agenda Highlights:

  • April 1  – 1-5pm Welcome Lunch, Issue Briefing & Lobby Training | United Methodist Building | 100 Maryland Ave NE (Near Supreme Court)
  • April 1 – 6:30pm Team Dinners
  • April 2 – 8am-9am Breakfast Briefing on the Conservation Tax Incentive | 2168 Rayburn House Office Building
  • April 2 – 8am-5pm Lobby Visits | Debrief Room: Methodist Building, 100 Maryland Ave NE
  • April 2 – 6-8pm Congressional Reception & Farm Bill Celebration | 902 Hart Senate Office Building

Departure: Please plan to depart Capitol Hill no earlier than 8:00pm on Wednesday, April 2nd.

The Hotel: Phoenix Park Hotel

  • Rate: $269/night single/double (Capitol Hill location will save you a lot of taxi fares)
  • Address: 520 North Capitol Street NW (1 block from Union Station | 3 blocks from Senate)
  • 800-824-5419 |
  • The Phoenix Park is sold out. Please consider these alternatives:

Hilton Garden Inn U.S. Capitol
1225 First Street NE |  10 block walk or $8 taxi from Capitol Hill |  202-408-4870

Washington Plaza Hotel
10 Thomas Circle NW |  $15 taxi or 6 metro stops from Capitol Hill |  800-424-1140


  • Washington Reagan (DCA) | $25 taxi or a short metro ride
  • Baltimore Washington (BWI) | $70 taxi or a $6 MARC train to Union Station
  • Washington Dulles (IAD) | $65 taxi

RSVP to Regional Coordinators:

As team rosters firm up, we will be in touch about scheduling. Please contactSean Robertson if you have any questions about the process.

Thank you for making time to attend!


Highlights of the 2013 Land Trust Advocacy Day

The second annual Land Trust Advocacy Day took place on March 12-13, 2013. Seventy two land trust executive directors and board members from 18 states had anRW_SnMurphy_Award incredible 155 meetings with key members of the Agriculture, Appropriations and tax-writing committees that could decide the fate of billions of dollars for land conservation. Our goal was to demonstrate the widespread support for land conservation programs throughout the country, and the growing influence of the land trust community.

Event Overview

Advocacy Day events included an afternoon of training, dinner keynoted by Senator Chris Murphy (D-CT), breakfast on the Hill with a speech from Senator Debbie Stabenow (D-MI), lobby visits with 155 Congressional offices, and an informal happy hour.Training event

During the afternoon training session, the 46 participating groups were welcomed to the news that Senate Finance Committee Chairman Max Baucus (D-MT) and Ranking Member Orrin Hatch (R-UT) had introduced S. 526, legislation to make the enhanced easement permanent. The next day, these groups asked their Senators to cosponsor this and similar house legislation.

Overall we scheduled 155 meetings, including at least 47 where the Senator or Representative personally attended. The meetings were highly targeted, including members of the following committees:

  • 36 House Ways & Means and Senate Finance Committee members
  • 33 Appropriations Committee members
  • 28 Agriculture Committee members
  • 29 Members of leadership and chairs or ranking members of relevant committees

Advocacy Day 2013 Targets
Map of key House & Senate committee members with shading to indicate 2013 Advocacy Day sates.

Targeting & Recruitment

Our invite list was designed both to reach key congressional targets and -- perhaps more importantly -- to engage organizations that would benefit from hands-on advocacy training. To be an effective training opportunity, we aim to keep Advocacy Day relatively small and shift attendance to a different cohort of states each year.

If your state or organization didn't make the 2013 list, please let us know that you would be interested in coming to Washington. We'll consider adding you to next year's list, but we also welcome land trusts to join us in DC any time of the year -- you'll miss out on formal training, but get even more personalized attention.

Better yet invite your legislators and their staff to visit land you've conserved next time they're in the district, see our guide and free webinar.

Tips for Your Own Advocacy Day -- In DC or at Home

Training Presentations

Leave-behind Fact Sheets

Here are the four fact sheets that participants included in their "leave-behind" packet with Members and staff. These four sheets offer short policy briefings and asks designed for the Hill.

2013 Advocacy Day Photo Album

Maryland Team at the Capitol
The Maryland state team in the United States Capitol Building, prior to meeting with Minority Whip Steny Hoyer (D-MD).

Alliance Director of Public Policy Russ Shay shares a laugh with Senator Chris Murphy (D-CT).

Group shot_patio
Advocacy Day participants enjoy DC's spring weather outside after an exhausting day of meetings!

Happy Hour
Sean Robertson, Alliance Public Policy Specialist, debriefs land trust leaders on their successful Hill visits.

Breakfast Speech_SenStabenow_RW_Chown
Glen Chown, Executive Director of Grand Traverse Regional Land Conservancy in Michigan; Rand Wentworth, President of the Land Trust Alliance; Senator Debbie Stabenow (D-MI), Chairwoman of the Senate Agriculture Committee; and Michael Dowling, Alliance Board Chair; pose with a map proudly displaying Michigan's agricultural bounty.

Training event
Advocacy Day participants gather to discuss various policy priorities, and to talk strategy on Hill meetings.

Harris Sherman_Jamey
Jamey French, Alliance Policy Committee Chair, meets with Harris Sherman, Under Secretary for Natural Resources and the Environment at the US Department of Agriculture.

NY team_Israel
Fernando Lloveras, Alliance Board Member; and Lisa Ott, President of North Shore Land Alliance on Long Island, meet with Rep. Steve Israel (D-NY).

CA Rangeland Trust
Michael Delbar, Chief Operating Officer of the California Rangeland Trust, and Darrell Wood, CRT Board Member relax before the keynote dinner.

Did you get a photo with your congressperson? Please send it to


Mre information on previous advocacy days, please click here.

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