Land conservation is not on the radar of many Americans, but it could be. Working with the conservation community, the Alliance is creating better ways of describing our work to the public that will demonstrate the value of land conservation. One such message is public health. In 2014 the Alliance and Yale University met with leaders from health, academia and nature-focused nonprofits and created the “Wingspread Declaration,” which affirms the health benefits of spending time in nature and the imperative to use health as a guide for conservation. It was released at the World Parks Congress and the American Public Health Association conference, with the ultimate goal of health professionals advocating for conservation. See www.healthandnature.org.