Tool Kit

Local Media Relations Tips (Word, 95KB )
What to say now to let reporters know a good story is coming, what to say when you pitch the story and what to write or say (or not say) in print or on camera.

National Press Release (Word, 16KB)
This is what the Alliance sent to the media the day of the announcment

Local Press Release (Word, 17KB)
This is similar to the above, but with special places for you to customize for your organization\state

Local Letter to the Editor (Word, 14KB)
Use this to send to your local paper when the census story runs.

State Fact Sheets
There is one for every state with data about each state with regional comparisons. Use this with the template local release to customize for your area.

2010 National Land Trust Census Report (PDF, 4.9MB)
Summary of the census results with charts and graphs

Media Questions?

Contact: Rob Aldrich
Director of Communications, Land Trust Alliance
raldrich@lta.org | 202-638-4725 ext. 334