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Gaylord Opryland and the Land Trust for Tennessee Partner to Promote Conservation Efforts

May 5, 2011 | The Land Trust for Tennessee | Nashville, TN

FOR IMMEDIATE RELEASE

Contact: Randy Campbell
Deputy Director, The Land Trust for Tennessee
615-244-5263 | rcampbell@landtrusttn.org

 

“Choose to Reuse” Towel Program Encourages Conservation of Energy, Water and Local Land
and
Enhances Recently Launched GET Green™ Initiative

 

NASHVILLE, TN -- Today, Gaylord Opryland Resort and The Land Trust for Tennessee announced a partnership aimed at reducing energy and water consumption while promoting the conservation of land in the local community.  As part of the Company’s towel reuse program “Choose to Reuse,” Opryland has made a donation to The Land Trust for Tennessee to support implementation of Nashville’s Open Space Plan.

“Choose to Reuse” builds on Gaylord’s recently announced corporate sustainability program, GET Green™.  GET Green™, which is designed to integrate within the overall business strategy, focuses on reducing Gaylord’s impact on the environment while improving its interactions with all of its stakeholders—including guests, STARS, shareholders and local communities.  The Company recently announced the first in a series of long-term goals -- pursuing LEED certification for all future developments and reducing energy consumption and greenhouse gas emissions by 20% by 2015 – and is expected to announce similar goals around water and waste.  

New hanging cards, placed in all guest bathrooms, give guests the choice: “Hang towels on the rack or door if you wish to use them again.”

“‘Choose to Reuse’ was developed in response to our guests’ desire to play a role in our environmental efforts,” said Andy Mims, VP of sustainability.  “Now, by reusing towels, they will help save energy and water, while also supporting local conservation.  We are very excited to work with The Land Trust for Tennessee on this program, and to be able to support the new Open Space Plan for Davidson County.”

Created in 1999, The Land Trust for Tennessee’s mission is to preserve the unique character of Tennessee's natural and historic landscapes and sites for future generations.  To date, the organization has protected nearly 60,000 acres of land in 48 counties across the state.  

In April, Mayor Karl Dean and The Land Trust for Tennessee announced Nashville’s Open Space Plan for Davidson County, which calls for the preservation of 22,000 acres of public and private land over the next 25 years.  To launch the campaign, The Land Trust for Tennessee is leading efforts to secure private funding for the purchase of the 135 acre Cornelia Fort Airpark, which is adjacent to Shelby Park and immediately across the Cumberland River from Gaylord Opryland.

“I am so pleased to see Gaylord adopt a leadership position in this area and to make such a meaningful commitment to sustainability” said Jeanie Nelson, president and executive director of The Land Trust for Tennessee. “It is an honor to have the support of such a prominent member of the Nashville community, and their lead will make an enormous difference in promoting private partnerships to conserve this beautiful area for generations to come.”

For more information on GET Green, please visit http://www.gaylordhotels.com/getgreen/

For more information on The Land Trust for Tennessee, please visit www.landtrusttn.org

For more information on the Open Space Plan, visit http://nashvilleopenspace.wordpress.com/


About Gaylord Entertainment

Gaylord Entertainment (NYSE: GET), a leading hospitality and entertainment company based in Nashville, Tenn., owns and operates Gaylord Hotels (www.gaylordhotels.com), its network of upscale, meetings-focused resorts and the Grand Ole Opry (www.opry.com), the weekly showcase of country music's finest performers for more than 80 consecutive years. The Company's entertainment brands and properties include the Radisson Hotel Opryland, Ryman Auditorium, General Jackson Showboat, Gaylord Springs Golf Links, Wildhorse Saloon, and WSM-AM. For more information about the Company, visit www.GaylordEntertainment.com.


About The Land Trust for Tennessee

Working statewide, they protect our river corridors, wildlife habitats, agricultural lands, historic and scenic sites, and urban open spaces. Their work has conserved signature places including Fiery Gizzard, the original Mayfield Dairy Farm, the gateways to Leipers Fork, and historic Glen Leven, as well as thousands of acres of family farms throughout the state.  Their efforts to protect our landscape for the future helps insure a better environment today for our businesses and families and attract new residents, tourists and commerce to Tennessee.


Other Contacts

Gaylord Entertainment Company
Mark Fioravanti, 615-316-6588
Senior Vice President & Chief Financial Officer
mfioravanti@gaylordentertainment.com

Patrick Chaffin, 615-316-6282
Vice President of Strategic Planning & Investor Relations
pchaffin@gaylordentertainment.com

For Media:
Sloane & Company
Tony Imperati, 212-446-1865
timperati@sloanepr.com

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