If a picture paints a thousand words, how many more are painted in a compelling video?
As land trusts work to reach new audiences, many are telling their stories in video form. And it's a smart move. Videos can create an immediate emotional connection with an audience, moving them to support your land trust and its goals.
This video from the accredited Mohonk Preserve in New York is an excellent example of how to do just that. It shares stories from visitors about how they feel about the land and why it is so important to preserve open spaces.
Are you wondering how a land trust can best get started in video? What should be included? Are video projects affordable? And what do you do if no one watches it? Our new online course, Creating Video for Impact, crafted in partnership with the U.S. Fish and Wildlife Service – Coastal Program, answers all these questions — and more! The complimentary course is available to all on The Learning Center.
Kimberly Seese is digital communications manager for the Land Trust Alliance.