Is your land trust looking to stand out, inspire people and increase your fundraising success?
Lecturing them — or hammering them with a barrage of facts and information — is less effective than ever as people are inundated with data and information. However, there's one tool that’s working better than ever: storytelling.
Storytelling is a powerful vehicle to increase engagement and create messages that people remember and act on. But to be effective, you need to know how to tell good nonprofit stories. That's why on Feb. 15, the Land Trust Alliance is hosting a webinar by master storyteller Andy Goodman as he presents Crafting Your Message: Best Storytelling on the Web. Andy's webinar, which will showcase what he feels are the best nonprofit storytellers, builds on his experience as co-founder of The Goodman Center and his keynote talk at Rally 2014.
You and your team will be able to learn from those who are making it happen with real-life examples. If your land trust is working to find ways to connect to people from all walks of life and integrate conservation into their lives in a meaningful way, storytelling is strategic.
"Even if you have reams of evidence on your side, remember: numbers numb, jargon jars, and nobody ever marched on Washington because of a pie chart," Andy says. "If you want to connect with your audience, tell them a story."
Space is limited. Thanks to generous donors, the webinar is only $65. You can invite as many people to join you on one live connection, so reserve your spot today here. If you can't make it that day, no problem; all registrants will be sent the slides and recording so you can share with your team.
Josh Lynsen is media relations manager for the Land Trust Alliance.