Director of Communications
Reports To: President
Supervises: Communications & Marketing Manager, Media Manager, Communications Specialist, Editor, 1/3 time Executive Assistant
Location: Washington, D.C.
The Land Trust Alliance is at a pivotal point in its growth. We are in the final stages of a $35 million dollar fundraising campaign which will boost our capacity in a number of program areas, including communications. Until recently, the Alliance has focused on communicating to our network of 1700 land trusts, donors and land conservation professionals – an internal audience that understands and is passionate about land conservation. But to achieve our strategic goals and broaden public support for land conservation, we need to take big, bold steps. We are seeking a strategic communications professional with strong leadership and team building skills, a collaborative style and a passion for conservation.
The Alliance is a national conservation organization whose mission is to save the places people love by strengthening land conservation throughout America. We work with Congress to pass tax incentives and funding that help landowners to conserve their land, and we strengthen the quality of land conservation by providing educational workshops, online learning, research, standards, and accreditation services. The Alliance also provides training, legal and insurance services to help land trusts ensure that conserved land stays protected forever. We engage the media to promote land conservation and inspire more Americans to support the conservation of our natural heritage.
The Director of Communications is responsible for leading all of the Alliance’s internal and external communications including message framing, media relations, digital media and publications as well as public awareness campaigns. The Director also provides strategic communication counsel for policy outreach and fundraising.
This position reports to the President, serves on the Alliance’s Senior Leadership team and works closely with each department to ensure consistent and quality communications across the organization.
- Provide strategic leadership for all Alliance communication content, messaging and design.
- Lead the Alliance in implementing, evaluating and refining a multi-year Strategic Communications Plan. Monitor monthly progress toward achieving goals.
- Build and lead an effective communications team.
- Expand the Alliance’s communications infrastructure, skills and capacity.
- Develop and oversee communications budget.
- Serve as executive editor for Saving Land, the national quarterly journal of land conservation.
- Oversee media and social media program.
- Work in partnership with the Development vice president to prepare compelling donor outreach materials.
- Provide communications services to build political influence for the land trust community.
- Advance best communication practices across the land trust community; Develop and implement a program to build land trusts’ communication capacity.
- Plan, develop and implement new communication initiatives. Develop and execute [if approved] a national public awareness campaign (research, creative, partners).
- Provide input into the re-design of the public website.
- Manage the Strategic Communications Committee of the Board of Directors.
- Ten years of experience in communications and marketing, with at least three of those in a director/leadership role.
- Proven leadership skills and the ability to inspire and motivate staff, board and partners.
- Ability to think strategically and creatively—serving as a dynamic leader.
- Demonstrated experience designing a marketing strategy and leading a national public awareness campaign.
- Experience understanding audience needs and drivers and shaping resonant messages.
- Creativity with design, message development, communications, outreach and branding.
- Excellent communication skills: writing, editing listening and presenting.
- Experience developing earned media strategies as well as conducting direct engagement with traditional media, Web and social media.
- Proven track record managing communications to influence Congress, especially coordinating a field network to influence media in targeted congressional districts.
- Experience managing a complex communications department: staff, programs and budgets.
- Experience selecting and effectively managing outside firms/consultants.
- Ability to foster a cooperative, team-oriented work environment.
- Ability to work collaboratively with other department heads and lead cross-department outreach initiatives.
- Ability to forge working relations with partner organizations and peer networks to inspire collaborative action.
- Thought leader and lifelong learner.
- Experience directing a professional journal or comparable publication.
- Experience planning and implementing marketing and communication campaigns.
- Prior success in branding an organization, preferably in the nonprofit sector.
- Commitment to the Alliance’s conservation mission.
- Prefer advanced degree in communications, marketing, journalism or business.
- Experience managing communications with association members preferred.
Competitive salary and benefits.
All applications must be submitted by November 15, 2013.
Send cover letter, resume, three references, and salary requirements via email to firstname.lastname@example.org. If email is not an option, applications will be accepted by mail to Human Resources Manager, Land Trust Alliance, 1660 L Street NW, Ste 1100, Washington, D.C. 20036.
The Land Trust Alliance’s mission is to save the places people love by strengthening land conservation across America. The Land Trust Alliance is an equal opportunity employer and will not discriminate because of race, creed, color, national origin, sex, sexual orientation, age, disability, or marital status.